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Introducing Curad, the trusted household and medical institution brand for all your bandaging needs. With nationwide placement, Curad is a household name you can trust for quality and effectiveness. I had the privilege of working closely with the creative director to roll out a fresh new brand for Curad. My role included designing packaging, creating point of purchase displays, digital design, and user interface design. With my expertise, we were able to elevate Curad’s brand and make it stand out in the competitive world of bandages. Trust Curad for all your bandaging needs, whether at home or in a medical setting.
New brand roll-out across multiple categories that needed a package to sell the story and carry the brand in a consistent way across multiple package sizes and categories.
Packaging ideation for “support” products marketed to a 50+ audience, while following Curad’s core branding lock-ups while presenting in a professional manner.
Continuing the support of the new Brand, new digital assets needed to be created to match the direction of all other collateral.