2K Protective Coating

We had a blast bringing the Seymour 2K Protective Coating Spray-on Kit to life—because if you're going to build a brand around a nearly indestructible coating, you might as well have some fun with it.

Our branding approach was all about toughness with a wink. We crafted a bold, industrial look that says, “I mean business,” but with just enough swagger to keep things approachable. The packaging? Clean, confident, and designed to stand out in a sea of sameness.

For photography, we leaned into the product's rugged charm—think gritty textures, dramatic lighting, and action shots that make you want to grab a spray gun and start coating. Our social ads kept the energy high and the tone light, highlighting the product's DIY ease and professional-grade results.

From marketing collateral to digital campaigns, we ensured every touchpoint reinforced the brand's promise: extreme durability meets user-friendly application. Because protecting your truck bed (or whatever else you’re coating) should be tough, but branding it? That should be fun.