A Bold Rebrand That Drove Real Sales Results Through Retail Package Design
When Blazer International needed to ignite their presence on the shelves of national retail chains, they turned to us at Rhino Design Ltd. With decades of branding and packaging expertise, I personally led the transformation that not only refreshed their image—but measurably increased sell-through.
The Challenge: A Brand Lost in the Aisle
Blazer International had reliable products but lacked a cohesive shelf presence. Their packaging didn’t stand out, and in crowded retail environments, that meant missed sales and poor product recognition.
The Strategy: Data-Driven Design + Color Segmentation
What set this project apart was our commitment to research. We used market insights and shopper behavior data to guide every design decision. One of the most impactful strategies? Color segmentation.
By assigning strategic color palettes to different product categories, we made it easier for customers to shop by function and quickly locate the right product—even across various store locations. This tactic not only improved the shopper experience, it gave the brand a flexible system that worked both in automotive sections and general hardware aisles.
The Execution: A Complete Brand Reinvention
I single-handedly reimagined the Blazer International brand, from logo refinements and packaging layouts to typography, iconography, and merchandising systems. Everything worked together to communicate:
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Quality
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Clarity
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Category awareness
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Brand trust
By improving legibility, contrast, and visual hierarchy, I ensured every inch of packaging served a purpose.
The Results: National Placement & Sell-Through Growth
Post-launch, Blazer International secured improved placement across major national chains, thanks to the packaging’s standout look and shopper-first design system. More importantly, sales increased, proving that great packaging does more than look good—it performs.
Key Takeaways for Brand Owners
If your products are sitting on shelves and not moving, the issue may be visual, not functional. Shoppers don’t buy what they can’t find or don’t trust.
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Use color segmentation to organize SKUs visually.
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Leverage data and shopper research to guide design.
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Ensure packaging speaks the same language across categories.
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Invest in design that sells, not just decorates.
Let’s Do the Same for Your Brand
Whether you’re starting from scratch or ready for a packaging refresh, we help brands thrive in retail environments. Let’s talk about what a strategic retail package design can do for your business.